About Australian FloorStyle

Our Story

Founded in 1983 as the Blue Ribbon Group, Australian FloorStyle has grown into a strong a national co-operative of independent flooring retailers, owned and led by its members. Today, our network includes 56 local businesses operating 60 stores across Australia. 

We’re not a franchise. Each Australian FloorStyle store is independently owned, yet connected through shared values, collaboration, and a genuine commitment to quality. Our co-op model allows members to serve their communities with personal care through local knowledge, backed by the strength of a trusted national group.

Our reach spans New South Wales and into other states servicing both residential and commercial projects, in city centres to regional towns, our members share a common goal, delivering beautiful flooring and window solutions with honesty, expertise, and pride every time.

What Sets Us Apart

  • Every store operates independently under its own brand
  • Members have complete control over pricing and product selection
  • We provide flexible guidelines, not rigid rules
  • Our passion lies in serving our customers with integrity and excellence

Affordable, Member-Focused

  • Low joining and membership fees
  • Profits (after operating costs) are returned to members
  • Members gain access to exclusive products
  • Relationships with leading suppliers offer unmatched buying power

Leadership & Governance

  • General Manager: Leanne Drysdale
  • Chairman: Brian Fitzsimmons (Alpha Floors, Killara NSW)
  • Board Members: Brian Fitzsimmons, John Elasi, Michael O’Reilly
  • Board elected by members for 3 years (most often serve longer)
  • Decisions made democratically for mutual benefit

Trusted Local Businesses

  • All members run their own independent flooring businesses
  • Stores have served their communities for generations
  • Clients include both commercial and domestic, urban and regional
  • Most business comes via word-of-mouth — the gold standard in trust

Joining Australian FloorStyle

With a minimal affiliate fee, members are eligible for full membership and shareholding after 12 months, all while enjoying business support and a national network of like-minded peers.

Whether you’re a small operator or a large retailer, we invite you to explore the benefits of independence with support. If you’re ready to grow your business while keeping your local identity — let’s talk!