About Australian FloorStyle
Our Story
Founded in 1983 as the Blue Ribbon Group, Australian FloorStyle has grown into a respected, strong national co-operative of independent flooring retailers. Proudly owned and led by its members, our network includes 58 local businesses operating 60+ stores across Australia, collectively generating over $125 million in annual turnover. Together, we combine local expertise with national strength to deliver exceptional flooring and window flooring solutions to Australian communities.
We’re not a franchise. Each Australian FloorStyle store is independently owned, yet connected through shared values, collaboration, and a genuine commitment to quality. Our co-op model allows members to serve their communities with personal care through local knowledge, backed by the strength of a trusted national group.
Our reach spans New South Wales and into other states servicing both residential and commercial projects, in city centres to regional towns, our members share a common goal, delivering beautiful flooring and window solutions with honesty, expertise, and pride every time.
What Sets Us Apart
- Every store operates independently under its own brand
- Members have complete control over pricing and product selection
- We provide flexible guidelines, not rigid rules
- Our passion lies in serving our customers with integrity and excellence
Affordable, Member-Focused
- Low joining and membership fees
- Profits (after operating costs) are returned to members
- Members gain access to exclusive products
- Relationships with leading suppliers offer unmatched buying power
Leadership & Governance
- General Manager: Leanne Drysdale
- Chairman: Brian Fitzsimmons (Alpha Floors, Killara NSW)
- Board Members: Brian Fitzsimmons, John Elasi, Michael O’Reilly
- Board elected by members for 3 years (most often serve longer)
- Decisions made democratically for mutual benefit
Trusted Local Businesses
- All members run their own independent flooring businesses
- Stores have served their communities for generations
- Clients include both commercial and domestic, urban and regional
- Most business comes via word-of-mouth — the gold standard in trust
Joining Australian FloorStyle
With a minimal affiliate fee, members are eligible for full membership and shareholding after 12 months, all while enjoying business support and a national network of like-minded peers.
Whether you’re a small operator or a large retailer, we invite you to explore the benefits of independence with support. If you’re ready to grow your business while keeping your local identity — let’s talk!